August 17, 2024

Japan Fashion Summer: 17 Best Outfit Style Trends

Would you like to revamp your summer fashion to get in line with this seasons Japan fashion summer enthusiasts trends?

Emerge yourself in the bright Japanese aesthetic world!

A world where traditional and contemporary design merge harmoniously to compose looks that will keep you cool in the summer.

The average temperature in Japan summer is very hot and humid. 

Japanese fashion is popular across the world, ranging from modern street wear to the traditional lightweight fabrics worn in summer. Such traditional clothing like yukatas (summer kimono) and jinbeis (summer jacket) are a great option for hot temperatures and make a popular Japan summer outfit.

japan fashion summer: Japan summer festival

japan fashion summer: Japan summer festival

Come along with me for this amazing journey through the must-haves, today’s trends and some tips on the perfect japan fashion summer outfit that is both comfortable and stylish for Japan's warm days. 

Let's celebrate the traditional Japanese garment styles in a modern way! 

Check out our blog posts on Amazing Japanese Sewing Patterns Ideas and Best Japanese Sunglasses Brands: TOP Japan Eyewear and Unique Japanese Wedding Traditions Gifts!

Introduction

Japan fashion summer : Japanese Yukata shop

Japan fashion summer : Japanese Yukata shop

Discovering Japan's Summer Fashion

On of the best seasons in Japan is early summer (before it get's too hot). While still warmer than most people like, it brings lively traditional festivals and the gentle rustling of yukatas (ゆかた), the summer kimonos, that many Japanese women like to wear in summer.

We earn a commission if you make a purchase, at no additional cost to you.
09/14/2024 08:46 pm GMT

The summer fashion of Japan summer outfits comprises a blend of styles that continues to honor traditional patterns but with the use of modern fabrics which allow one to stay cool. 

Dig into the unique nature of fashion in Japan, and see how Japanese fashion brands and designers consider the humidity of the season in every piece. 

We are referring to lightweight linen t-shirts and jimbei jackets, loose cotton dresses, and wide brimmed hats that play both fashion and function roles. 

 

Edoten Men's Japan Kimono Jimbei SIJIRAORI 100% Cotton 705N L
$77.22

Men's Japan Kimono Jimbei SIJIRAORI 100% Cotton.

We earn a commission if you make a purchase, at no additional cost to you.
09/14/2024 08:46 pm GMT

This voyage is more than just about what you dress in, but how you dress it. 

Layering isn’t only viewed suitable for the cold months but also, in Japan, it’s a way of achieving a look that possesses a balance that will provide comfort even from the blazing midday sun to the cooler evenings.

Find out how to integrate these pieces to your closet so that you can add a real Japanese "middle of summer" style to your outfits. A style that is popular today at the fashion week and in magazines around the world.

Understanding Japanese Aesthetics

The Japanese aesthetics are not just about looks, they represent a philosophy that combines simplicity in an unique blend with nature, or ‘wabi-sabi’

They admire the beauty in imperfection and transience. 

This principle can be observed in Japanese summer fashion, where subtle textures, soft yet bold colors, and flowing silhouettes blend with the movements of the wearer. 

Another aspect is ‘kawaii,’ a culture of cuteness, which is usually reflected in playful patterns and pastel colors. 

However, there is also a minimalist aspect to Japanese fashion, with its emphasis on uncluttered lines and neutral colors, which makes each piece ageless and easy to combine. 

That way, you can better see each outfit as a portrayal and a statement of self, whether in the form of a lush red and white patterned ’happi’ coat or a simple black ensemble.

Your outfits can really be seen as culture trips to Japan!

AMOMA Men Japanese Kimono Lightweight Loose Breathable Casual Cardigan Coat Top Yukata Jacket(XXL,Color05)
$17.99

Japanese Kimono Lightweight Loose Breathable Casual Cardigan Coat Top Yukata Jacket.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:58 am GMT

Traditional Japan Fashion Summer Styles

Japan summer festival on the ocean

Japan fashion summer : Japan summer festival on the ocean

Embracing the Yukata

A yukata is an essential  traditional Japanese summer wear, which is a great way to wear the traditional kimono in summer. It is both comfortable and cooling to wear in the high  temperature summer season for Japanese people. 

Being made of lightweight cotton, its fabric is breathable and therefore great for the summer heat and rainy season which gets very humid.

Summer is not just hot - it is a special time to wear beautiful outfits connected with the Japanese culture. 

They are usually worn during traditional summer festivalsfirework displays, and other seasonal events. 

The beauty of a yukata is that it is a very versatile garment as artwork seen on the fabric can vary from traditional, such as flowing water and seasonal flowers, to modern and abstract. Yukata is easy to dress although it may look intimidating when one is new to it but once the obi belt is tied in the right way, everything falls easily in place. 

Wearing yukata involves more than just the style - it is an opportunity to join the celebration of summer Japanese style .

Women's Traditional Japanese Kimono Cotton Sakura Print Yukata Long Robe with Obi Belt Geisha Dress (15# Navy)
$36.32

Women's Floral Print Traditional Japanese Kimono Goldfish Obi Belt Blossom Yukata Robe Costume Set.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:22 am GMT

The Versatility of the Jinbei

Jinbei (じんべい), oversized shirts and easy pants sets, is a secret kind of the Japan summer street fashion wardrobe.

It was previously worn by men but now gets more and more popular among women.

The jinbei is perfect for cross-overing home-wear into casual-chic. 

These clothes are usually worn by many people at the different local events and even while shopping, since they are quite comfortable and casual. 

Though the inclusion of a jinbei in your summer collection helps emerge in Japanese culture, it is also practical at the same time, chic in a casual day.

Misatokko Kids/baby Japan Jinbei Cotton 100% Kimono style Yukata Japanese Room Wear Play Wear Festival (5-6yr (120cm), Whale (Navy))
$34.90

Japan Jinbei Cotton 100% Kimono style Yukata Japanese Room Wear Play Wear Festival.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:43 am GMT

Modern Japanese Summer Fashion Trends

Tokyo street

Japan fashion summer :  Tokyo street

Exploring Lightweight Streetwear

As soon as the cherry blossoms are gone, it starts to get warm in Japan, so light-weight clothing is needed.

Ditch the crop tops and tank top fashion - Japanese style is a bit more modest.

Instead take a closer look at wide-leg pants to get you through sunny days.

The fabric is always made from cotton or linen and loosely woven for air circulation. 

The jinbeis come in a variety of print and colour, from subtle to flash, and therefore, this casual wear is a very personalized one. 

The jinbei is perfect for cross-overing home-wear into casual-chic. This clothes is usually worn by many people at the different local events and even while shopping, since they are quite comfortable and casual. 

SINROYEE Women's Japanese Shawl Print Kimono Cardigan Tops Cover up Loose Anime 3/4 Sleeve Beach blouse (White # 6)
$22.99

Women's Japanese Shawl Print Kimono Cardigan Tops Cover up Loose Anime 3/4 Sleeve Beach blouse.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:43 am GMT

The Evolution of Summer Kimono Styles

The yukata, or summer kimono, has gone beyond the traditional patterns and materials:

Modern designers are reinventing this ancient garment by using unusual color schemes and abstract designs, making it attractive to the youth. 

The new summer kimonos in the series feature asymmetry and vibes of contemporary art, which makes them unique. 

The kimonos are way lighter, utilizing new weaves that improve the airflow and comfort during the humid Japanese summer. 

Modern designs also use more laid back shapes, that is, shapes that are wearable for every day and not only for special occasions.

As these looks are adopted by the wearer, they tend to become the symbol of modern and trendy thought, blurring the boundary between history and the present.

Accessorizing your Japanese Summer Outfit

Summer outfit along the river

Japan fashion summer : Summer outfit along the river

Sun-Protective Accessories

In Japan, protecting the skin from the sun’s rays is considered as much a fashion statement as it is a health measure. 

Any summer dress should have sun-protective accessories. In addition to their practical uses, wide-brimmed hats are a cool option that adds a touch of style to your look. 

They vary from lovely straw hats to sporty bucket hats, which are usually embellished with subtle details like ribbons or interesting stitching. 

The UV-blocking parasol is another essential accessory, a fashionable alternative to the western sun umbrella, available in numerous designs to match your style. 

Lightweight scarves and arm covers are also popular for the fact that they provide protection to the skin from the sun rays while allowing one to be kept cool. 

These accessories are made from breathable fabrics and often include classical Japanese prints, therefore adding style to your summer wardrobe.

Choosing the Right Footwear

The right footwear is also of critical importance for finishing your Japanese summer dress code. 

The perfect shoes provide a balance between convenience for walking in the heat and the aesthetic consideration of your look. 

(And if you have been traveling to Japan, you know how much you get to W-A-L-K!)

Geta sandals are a classic, with a wooden sole and a fabric thong provide your feet with breathing room and add an authentic touch to yukatas and summer kimonos. 

(Althought they are perhaps not very comfortable to walk for a long time...)

To give it a modern edge, canvas sneakers and espadrilles are the go-to choices in Japan, providing both comfort and style for casual wear. 

These alternatives are available in different colour and patterns. 

In a quest for a mix of conventional and modern, look for updated geta with rubber soles or modern materials and design sandals.

The right footwear will help you stay comfy and chic while walking the warm streets of Japan regardless of what you choose.

Vivobarefoot Primus Lite III, Womens Vegan Light Breathable Shoe with Barefoot Sole Bright White
$170.00

The lightweight recycled active trainer, made for uninhibited movement

Breathable Recycled PET Mesh to keep feet cool.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:58 am GMT

Transitioning your Outfit from Day to Night

Japan summer night

Japan fashion summer :  Japan summer night

Balancing Comfort and Style

Changing your outfit in Japan from the hot day to the cool evenings needs a combination of fashion and comfort. 

Here layering is critical:

Begin with a breathable starting layer, for example, a tee shirt or a light blouse, it will keep you comfortable all day. 

When the sun goes down and the temperature decreases, select a fashionable cardigan or a smart lightweight jacket to keep your body heat.

For the traditional lovers, a summer kimono can be worn with a haori, a light jacket that is usually beautifully decorated, to add an extra cover without compromising style. 

These outfits are beautiful in their flexibility because, they are easily carried and can change your appearance in a moment. 

Accessories such as a silk scarf or a chic hat are not only functional but also add an element of elegance to your evening attire. 

SINROYEE Women's Japanese Shawl Print Kimono Cardigan Tops Cover up Loose Anime 3/4 Sleeve Beach blouse (White # 6)
$22.99

Women's Japanese Shawl Print Kimono Cardigan Tops Cover up Loose Anime 3/4 Sleeve Beach blouse.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:43 am GMT

The Art of Layering Clothes

Practice of layering is the master of the game in this case, as the temperatures shift from day to night. 

Layering is an art in Japan, where fashion meets function. 

It is all about making a flexible foundation that can be tinted very quickly. 

Start with a central item, such as a cotton dress or a pair of linen trousers, and as the day grows cooler, throw in a thin denim jacket or a flowy cardigan in kimono style.

The secret is in selecting thin and breathable fabrics so you can layer up without getting too much bulk. 

This way, you are always ready for any temperature variations and at the same time experiment with various textile and silhouette options so as to enrich your style. 

Do not hesitate to combine patterns and colors; the contrast will make your outfit visually attractive. 

Layering smartly, makes it easy to go from a bright sun in the afternoon to the cool evening under the stars.

A secret tip very popular in the street styles of noble Omotesando and hipster Harajuku: layers in all the same color, like whites and beiges, or greys and blacks.

Yama's Favorite Summer Outfits

Thinking about the variety of summer fashion trends in Japan, I have a few of my own favorites that harmonize tradition with contemporary comfort. 

A modern print lightweight (male version!) yukata is my summer festival favorite, it’s a hint of tradition, but with a contemporary twist. 

Pairing it with geta sandals makes it more authentic. 

Loose linen shirts worn with wide-legged pants are my choice in daily clothing as they offer the best blend of comfort with style. 

Even on a night spent casually, a cotton tee with a unisex haori is all I need to have this warmth and elegance. 

Not only do these clothes make me feel comfortable in the summer heat, but they also reflect my love for this unusual mix of styles offered by Japanese summer fashion.

Teva Women's Hurricane XLT 2 Sandal, Black, 9
$74.95

Teva Women's Hurricane Xlt2 Sandal.

We earn a commission if you make a purchase, at no additional cost to you.
09/15/2024 12:56 am GMT

Finding Your Own Japanese Summer Fashion

Shrine with a cat

Japan fashion summer :  Shrine with a cat

I'm often asked whether traditional cloths such as yukatas are heat-friendly, and the answer is definitely yes.

They are cotton made to be light and breezy. 

Another question many readers ask me is if streetwear can be added to the traditional Japanese dress code.

ABSOLUTELY!

Graphing tee mixing with a kimono jacket can provide a distinctive and fashionable appearance. 

It is exactly what makes cool outfits stand out - this free-spirit mix of traditional and modern, old and new. ]]True wabi-sabi!

You may also wonder what the best material for summer in Japan is – search for natural fibers such as cotton and linen that breathe well.

And for those of you who worry about how to walk the thin line between cultural appreciation and appropriation, the key is respect. 

If you wear the traditional pieces with the understanding of the cultural significance, you would be adopting the style as it was meant to be. 

Having these insights makes you prepared to spend the summer fashionably and comfortably in Japan.

Or to proudly wear Japan fashion anywhere in the world.

I cannot wait to see your style!

じゃあね、Yama

P.S.:
If you enjoyed and got value from this blog post, you might also enjoy reading about 

Japanese design: 

  1. learn why Japanese design is special
  2. incorporate the best Japanese home decor elements easily in your home 
  3. achieve a Japandi-Modern Japanese style
  4. explore WOW-worthy Japanese Home Decor ideas.

Japanese beauty:

  1. follow the beauty-footsteps of the Geishas
  2. discover the best Japanese beauty products 
  3. find out which Japanese beauty products you should buy while on your Japan holidays
  4. explore why Japanese beauty products are world-famous  

Japanese fashion:

  1. find exciting inspiration about Japanese fashion here.
  2. explore clothing and rituals of Japanese wedding traditions gifts

Japanese technology:

  1. make sure to check out why everyone loves Japan technology gadgets.
  2. discover best Japanese knives - a century old Japanese technology 

Japanese ikigai

  1. learn about the best Japanese spring cleaning ideas
  2. discover the great tips for cleaning and organizing
  3. read about very efficient cleaning habits from Japan
  4. understand Japanese problem solving
  5. train to make better decisions

Related posts

Stay up-to-date for free

Sign up with your email address to receive news and updates

Read more about Yama

Originally from Tokyo, I am a world-traveling Japanese adventurer who loves connecting with people.

Editorial Process

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here.

Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. As an Amazon Associate I earn from qualifying purchases.

This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy.

Image Credits

Never miss something new (or old) from Japan

 Subscribe to our newsletter

>